More and more consumers are no longer starting their search for a product on Google but go directly to the website of Amazon. A good ranking in the Amazon search is thus becoming more important.
Anyone who sells products through the vast and confusing Amazon Marketplace has to make sure that they are easy to find in the wealth of the offer. This is where SEO comes in. But in practice SEO works on Amazon for completely different laws than on search engines: While the search engine is increasingly looking for information and problem solving, the search intention at Amazon is very clearly focused on finding and buying a particular product. Behind the search logic of Amazon is accordingly a separate algorithm that also weights the search parameters differently.
At its core, it’s not so much about soft factors like the clickthrough rate, but about the hard facts: sales figures and the fundamental relevance of the product. With the right keywords, detailed product descriptions, high-quality images, competitive terms of delivery and a competitive price, the first step towards top ranking is made.
As with Google SEO, keyword research serves as the basis for every optimization. An official keyword tool from Amazon does not exist so far, so the keyword set itself must be put together. The basis for this can be the information from the Google Keyword Planner, which is used in classic SEO.
Think about which keywords your product should appear on. Put yourself in the position of the searcher: what terms would you enter if you are looking for a hairdryer? Certainly “hairdryer” and not “hair dryer,” even if this is the official term of your product description. In addition, it is a good idea to analyze the same or similar products from successful competitors.
Title and Product Description
With the determined keywords now both the product titles, dates and descriptions, as well as the not visible keywords, can be specified. These invisible keywords and keyword combinations can be set in your merchant account in the product settings. For this, Amazon offers enough space to describe the product extensively, even with keywords like “hair dryer,” which have nothing to do on the actual product page. Consider such colloquial terminology and regional differences.
Only complete product data has the chance to succeed in conjunction with the matching keywords in the ranking. Also, high-quality images are of great relevance to the Amazon ranking; this was also noted in a clickfunnels review warrior forum. The images should have a resolution of at least 1,000 x 1,000 pixels. The number of images also plays a role, four to six images with different views of the product, possibly also the packaging, are optimal.
Of course, the rating of the products also plays a role in the search result ranking, which best selling on Amazon guide should tell you. After every order, animate your shoppers to rate their purchased products – just as Amazon does itself.
Last but not least, the – most competitive – price influences the ranking. One should ask the question whether the price including shipping costs is attractive. A selling price must not always be the cheapest, here a look at clickfunnels pricing review such makes sense.