With every technological advancement, there is a change in the practice of SEO. While the core standards of SEO have not quite significantly changed, there has been a need to adopt newer approaches, especially in light of Google’s constant change in algorithm, not to mention, the rise in the internet population.
With all these variables, it is no surprise that webmasters err in trying to optimize for their site. For most SEO mistakes, even experts fall culprit. To ensure that you stay in touch with the proper practice of SEO, the following are several SEO mistakes you must choose to avoid during your next website design:
Ignoring 301 redirects
If it is not a priority for you to set up your 301 redirects, then you are making an SEO mistake likely to cost you. 301 redirects imply permanent redirects from a URL to another. It may be technical to setup 301 redirects, but it remains as important as other aspects mentioned in this article.
When changing a domain name, for example, you want Google to index you your new site, but you cannot drop the older site. All the efforts channeled on optimizing a web page, including the rich backlinks are valuable in SEO, which makes 301 redirects needful.
Overlooking the essence of reviewing website stats
Before you determine a different website design, you must audit your website for performance. These stats are helpful in the analysis the user experience and the user interface. What does the audience like in the current design? How high is the bounce rate and what are the reasons behind it? What content do people love, and what do they detest?
Understanding the stats of your website helps you to make informed decisions on how to better your site for your target audience, as well as search engines. If you use a SERP tracking software, you may understand why your website reflects such stats as indicated.
Optimizing for speed
When coming up with a design for your website, your priority should be to realize an excellent user experience, right next to responsiveness and functionality. Speed cannot be compromised at this age and time where people want to acquire everything instantly, which is why people cannot stick around waiting for a web page to load.
When designing a website, it matters that the size of media and files incorporated in the design complement speed, not slow it. You want to cut down on unnecessary redirects and compress the data used, doing away with widgets and sidebars that are not imperative to a forthcoming and functional website. Ensure that your web pages are not in any way slowed down by external files, needless media, and ads.
Navigation is paramount in the process of a successful SEO campaign. Navigation problems account for a lot of bounce rates in many websites. If people cannot conveniently find what they are looking for on your site, then they see no need in sticking around for more.
Since navigation should be descriptive, determine the use of labels that include popular keywords for a high ranking. The key is to direct people to the most important places on your website, and hence, you should make sure essential tabs are easy to find, including, contact, services, about, categories, among others. An easily navigable website equates to high user experience, which Google, among other search engines, rewards.
Overlooking the structure of the URLs
URLs are important is making the work of search engines easier, as well as that of your target audience, in that they provide clarity in what the web page might contain. The URLs of a web page should be short and clear but more importantly, relevant to the content in that particular page. For example, domain.com/example is a good URL, but, domain.com/ph?=1 is bad.
Be intentional in creating a URL structure that can capitalize on keywords, hint at what the content you are sharing is about while remaining brief, so that your target audience can be sure where the link will take them to, as well as search engines.
Neglecting local search
Local searches go a long way in ensuring customer satisfaction and follow-ups. If your brand offers local products, you must look into local searches to help with your ranking on search engines. To cater for local searches, ensure your website design has the name of the business, phone number, addresses, among other important details, all clearly and accurately stated.
Further, include region-specific keywords targeted to your local audience. Place these keywords on your page titles and meta descriptions, to make your content traceable online. Also, make sure you list your website on local based sires and review networks, for example, Google Places, Yelp, FourSquare, among others.
Not capitalizing on great designs for links
Finally, depending on the industry you operate in, there are suitable designs for the website. If you cannot find the perfect design for your site, consult blogs that conduct reviews on website designs, whether custom designs or based off of popular templates. The information on these blogs will help you make an informed choice on design and theme that works perfectly for your niche industry.
Have you made a couple of two of the above mistakes? Worry not! SEO may be an easy-to-implement strategy, but it may take a while before you have adequately mastered the art. If you intend on redesigning your website, make sure you avoid all the mentioned mistakes, because they stand a chance to weigh down your SEO efforts and effect in formidable results.